The flexibility to Grow.
Websites, sales, customer service and operations technology for Gulf businesses, built around how you work.
- Signal: New lead, Website form, Done
- Understand: Pricing request40-person company, Done
- Agent: Sales agentQualifies the lead, Done
- Tools: WhatsAppOffers two times, Done
- System of record: CRMRecord updated, Done
- Outcome: Meeting bookedSales lead notified, Done
- Signal: New leadWebsite form, Done
- Understand: Pricing request40-person company, Done
- Agent: Sales agentQualifies the lead, Done
- Tools: WhatsAppOffers two times, Done
- System of record: CRMRecord updated, Done
- Outcome: Meeting bookedSales lead notified, Done
Event log
- 09:41:05Sales agent qualifies the lead as a fit
- 09:41:06WhatsApp reply sent with two meeting times
- 09:44:18Reply received; CRM record updated
- 09:44:19Meeting booked; sales lead notified
Growing pains we solve
Start from the problem.
Pick the one that sounds familiar, and see how we solve it.
Leads slip away
Enquiries arrive on WhatsApp, the website and the phone, and replies come too late.
Sales & Marketing GrowthCustomers wait
Questions and complaints pile up, especially after hours and at busy times.
Customer Care 24/7Too much manual work
Data entry, follow-ups, reports and approvals eat the team's time.
Back-Office AutomationSystems don't talk
Information lives in separate tools, spreadsheets and inboxes.
Custom software & integrationHard to be found online
An outdated website and weak search presence cost you customers.
Digital PresenceGrowth adds headcount
Every new customer seems to need another person to handle the work.
AI employees
Growth packages
Ready-made starting points, shaped to you.
Start with one, and add more as results come in. Each starts with a free demo and a free quotation.
- Package 01Start here
Growth Audit
Any business that wants a clear plan.
- Package 02
Sales & Marketing Growth
Businesses that want more leads and more closed deals.
- Package 03
Customer Care 24/7
Businesses with many customer questions, bookings or complaints.
- Package 04
Back-Office Automation
Teams buried in paperwork, data entry and reports.
- Package 05
Smart Facility Operations
Facility management and property operations.
- Package 06
Estimate & Procure
Contractors, MEP and engineering firms, and trading companies.
- Package 07
Hiring Desk
Growing teams, and recruitment and manpower companies.
- Package 08
Digital Presence
Businesses that want to be found and trusted online.
- Package 09Going further
Centralized AI
Businesses running several teams, systems or AI agents.
- Package 10All-in-one
Growth Partnership
Businesses that want a long-term technology partner.
How we work
See it working before you commit.
Every engagement follows the same simple path. The first three steps are free.
- 01ConsultationA conversation about your business, your goals and where time and money are being lost.
- 02DemoWe show you how a solution would work for your business, before you decide anything.
- 03QuotationA clear proposal and quotation, shaped to your needs and scope.
- 04Build & launchWe build, connect and test with your team, then go live step by step.
- 05Grow togetherOngoing support, improvements and regular reviews of what's working.
Centralized AI · Concept
One intelligence. Every workflow.
Centralized AI is our concept for a single intelligence that sees across your business, hands work to the right AI roles and brings you only what needs you.
Centralized AI is a product concept. This shows how it is designed to work, not a live system.
Good morning.
What would you like me to handle?
Interactive demo: the activity is simulated, and no action is taken in any real system.
- 12leads need attention.Sales agent
- 4documents need approval.Document agent
- 3maintenance requests need review.Operations agent
- 2candidates are ready for interview.Recruitment agent
- Sales agentWaiting
- Document agentWaiting
- Operations agentWaiting
- Recruitment agentWaiting
Industries
Built for the work your industry runs on.
Choose an industry to see where AI takes on the work: the workflow, the use cases, the AI employee and the systems it connects to.
Keep equipment and crews moving. AI triages faults, finds the right procedure and prepares the work order. People approve anything that touches safety.
Explore Industrial & EnergyExample workflow
- Equipment alertSensor or field report, Done
- Triage the faultSeverity and likely cause, Done
- Check the historyManuals and past work orders, Done
- Safety sign-offA supervisor decides, Needs approval
- Work order issuedCrew and parts booked, Waiting
- Equipment alertSensor or field report, Done
- Triage the faultSeverity and likely cause, Done
- Check the historyManuals and past work orders, Done
- Safety sign-offA supervisor decides, Needs approval
- Work order issuedCrew and parts booked, Waiting
Use cases
- Fault triageAlarms and field reports are read, ranked by severity and routed to the right team with the context they need.
- Procedure lookupTechnicians ask in plain language and get the relevant section of the manual or permit procedure, with the source cited.
- Shift handoverOpen jobs, incidents and pending approvals are summarised for the next shift, so nothing is lost between crews.
AI employee
Maintenance coordinator
- 01Reads alerts and field reports
- 02Checks the equipment history
- 03Drafts the work order
- 04Books the crew and parts
Works with
- ERP and operations
- Data and knowledge
- Messaging and calls
Keep projects on programme. AI tracks documents, requests for information and site reports, chases what is late and flags what needs an engineer's decision.
Explore Construction & EngineeringExample workflow
- Site reportDaily report or RFI, Done
- Extract the issuesDelays, risks and requests, Done
- Match to the programmeSchedule and document register, Done
- Engineer reviewA person decides on changes, Needs approval
- Actions assignedOwners and due dates, Waiting
- Site reportDaily report or RFI, Done
- Extract the issuesDelays, risks and requests, Done
- Match to the programmeSchedule and document register, Done
- Engineer reviewA person decides on changes, Needs approval
- Actions assignedOwners and due dates, Waiting
Use cases
- Document controlSubmittals and drawings are checked against the register, revisions are tracked and reviewers are reminded before deadlines slip.
- RFI follow-upOpen requests are tracked across consultants and subcontractors, with reminders and a clear view of what is blocking work.
- Daily reportingSite updates from messages and forms become one consistent daily report: progress, issues and photos in one place.
AI employee
Project coordinator
- 01Reads site reports and RFIs
- 02Matches them to the programme
- 03Chases overdue responses
- 04Prepares the weekly summary
Works with
- Documents and files
- Data and knowledge
- Messaging and calls
Answer every request and keep sites running. AI takes tenant calls and messages, raises work orders and dispatches technicians, and hands urgent faults to a person.
Explore Facility ManagementExample workflow
- Tenant requestCall, WhatsApp or portal, Done
- Understand the issueLocation, asset and urgency, Done
- Raise the work orderMaintenance system, Done
- Urgent? A person decidesLeaks, power, safety, Needs approval
- Technician bookedTenant kept informed, Waiting
- Tenant requestCall, WhatsApp or portal, Done
- Understand the issueLocation, asset and urgency, Done
- Raise the work orderMaintenance system, Done
- Urgent? A person decidesLeaks, power, safety, Needs approval
- Technician bookedTenant kept informed, Waiting
Use cases
- A front desk on every channelRequests by phone, WhatsApp or the portal are understood, logged and acknowledged at any hour.
- Planned maintenanceSchedules are tracked, technicians are reminded and completion evidence is collected, so every job closes properly.
- Contractor coordinationJobs go to the right contractor, progress is chased and invoices are matched to the work completed.
AI employee
Helpdesk coordinator
- 01Answers calls and messages
- 02Raises the work order
- 03Dispatches the technician
- 04Updates the tenant
Works with
- Messaging and calls
- ERP and operations
- Calendars
Fill roles faster and keep people deployed. AI screens applications, tracks documents and schedules interviews. Recruiters make every hiring decision.
Explore Recruitment & WorkforceExample workflow
- New applicationPortal, email or WhatsApp, Done
- Screen against the roleSkills, certificates, availability, Done
- Check documentsPassport, visa and certificates, Done
- Recruiter shortlistA person decides, Needs approval
- Interview bookedCandidate confirmed, Waiting
- New applicationPortal, email or WhatsApp, Done
- Screen against the roleSkills, certificates, availability, Done
- Check documentsPassport, visa and certificates, Done
- Recruiter shortlistA person decides, Needs approval
- Interview bookedCandidate confirmed, Waiting
Use cases
- Screening at volumeApplications are read against the role's requirements and summarised, so recruiters review a ranked shortlist instead of every CV.
- Document trackingCertificates, visas and medicals are tracked with their expiry dates, and candidates are asked for whatever is missing.
- Deployment updatesPlaced workers and clients get timely updates on mobilisation, timesheets and renewals on the channels they already use.
AI employee
Recruitment coordinator
- 01Screens applications
- 02Checks documents and expiry dates
- 03Schedules interviews
- 04Keeps candidates informed
Works with
- Data and knowledge
- Messaging and calls
- Calendars
Put AI to work across departments. Sales, support, finance and HR get AI roles that work inside their systems, under the controls you set.
Explore EnterpriseExample workflow
- Inbound leadWeb form or email, Done
- Qualify the leadFit, budget and timing, Done
- Update the CRMRecord and next step, Done
- Approve the offerPricing above a threshold, Needs approval
- Meeting bookedAccount owner notified, Waiting
- Inbound leadWeb form or email, Done
- Qualify the leadFit, budget and timing, Done
- Update the CRMRecord and next step, Done
- Approve the offerPricing above a threshold, Needs approval
- Meeting bookedAccount owner notified, Waiting
Use cases
- Sales follow-upEvery inbound lead is answered, qualified and followed up, with the CRM kept current and meetings booked for the team.
- Internal knowledgeEmployees ask about policies, processes and products and get answers grounded in your own documents, with sources.
- Finance operationsInvoices and purchase orders are read, matched and routed for approval, with exceptions flagged to the finance team.
AI employee
Sales development representative
- 01Answers new leads
- 02Qualifies fit and timing
- 03Updates the CRM
- 04Books the meeting
Works with
- CRM
- Documents and files
- Custom systems and APIs
Turn enquiries into projects and drawings into quotes. AI answers client enquiries, drafts quantities and material lists from drawings and chases supplier prices; your designers approve every quote.
Explore Architecture & InteriorExample workflow
- Client briefEnquiry and drawings, Done
- Read the drawingsAreas, finishes and fittings, Done
- Draft the BOQQuantities and material list, Done
- Designer reviewA person checks every line, Needs approval
- Quotation sentWith supplier prices, Waiting
- Client briefEnquiry and drawings, Done
- Read the drawingsAreas, finishes and fittings, Done
- Draft the BOQQuantities and material list, Done
- Designer reviewA person checks every line, Needs approval
- Quotation sentWith supplier prices, Waiting
Use cases
- Enquiries answeredProject enquiries from the website, WhatsApp and social media get a quick reply, with the brief, budget and timeline captured for the designer.
- Drawings to quantitiesDraft bills of quantities and material lists are prepared from the drawings, for your team to check, price and approve.
- Suppliers and siteQuote requests go to suppliers and offers are compared side by side; site updates and snag lists are tracked until handover.
AI employee
Studio coordinator
- 01Answers client enquiries
- 02Drafts quantities from drawings
- 03Requests supplier quotes
- 04Tracks site updates to handover
Heritage
Built around real work.
Allied Star works in engineering, workforce, equipment and facility operations. Murunah starts from that operational understanding: how work actually moves, who approves what and which records matter. Then it builds AI to fit.
About MurunahThe founders
Each founder's own experience, not Murunah projects.
Rayan Qamar
Co-founder
Leads growth and client partnerships at Murunah. Rayan specialises in AI automation, data science and machine learning, and has run his own business since 2023, working across business development and digital marketing.
Abdul Kadir
Co-founder & CTO
Leads technology end to end: architecture, engineering and delivery. Abdul Kadir previously co-founded and built an AI-powered accounting and billing platform for small businesses, and has built analytics dashboards and workflow automation for operations teams.
Your next step is free.
Tell us about your business. We'll show you what's possible with a free consultation, a free demo built for you, and a free quotation.